Why The Best Are The Best

Winning the NBA Championship in 2008.

Losing in the NBA Finals

in 2010. Though they were completely

different endings, emotionally, both

were amazing learning opportunities that

author, Kevin Eastman, experienced as a

member of the Boston Celtics coaching

staff. These events, and many others from

Kevin’s forty-plus years in the game, have

motivated him to write Why the Best Are

the Best.

Kevin will take you behind the

scenes and share an up-close look at

how and why the best are the way they

are. Why the Best Are the Best examines

strategies to help you overcome mistakes

and failures, as well as ways to turn them

into your own personal success plan.

More importantly, this book will help

you see that these same mindsets, habits,

and strategies are not just for elite athletes

or the otherwise famous. We can all insert

them into our lives and careers to help us

become our best.

The best are the best, in part, because

of the words they choose to live by. The

best individuals and teams define their

words, respect the power of those words,

and use those words as a foundation for

all they do. This book provides the 25

Power Words that will help you learn

from the best to create a framework and

mindset to become your best.


“… Kevin has a unique way of taking the most important components of success―

leadership, team building, and personal development―and simplifying them to

the point that we can immediately insert them into our lives, careers, and teams. ” JAY WRIGHT Head Coach, Villanova University; NCAA Champion 2016, 2018

“… He [Kevin Eastman] has worked with NBA all-stars, Hall of Fame players,

and thirteen- to fifteen-year olds wanting to make their high school team. In

every situation, he has worked to make them better and cared equally about

the person, regardless of stature.…” ROY WILLIAMS Head Coach, University of North Carolina;

NCAA Champion 2005, 2009, 2017; Basketball Hall of Fame Inductee

“… Kevin personifies what General Martin Dempsey calls the three most

important principles of leadership: character, competence and humility…. His

humility is inspiring, as is his willingness to share his knowledge….” JAY BILAS ESPN Basketball Analyst

“… Each chapter is laced with “wisdom bombs” making this a compulsory

read for teams in any sport and teams in the ever-competitive corporate world

as well.” GEORGE RAVELING Former College Basketball Head Coach;

Basketball Hall of Fame Inductee

“Kevin is one of the best speakers and teachers I have come across in the

profession. If you want to learn more about leadership, coaching, self-motivation,

or taking your team or yourself to the next level of performance,

this book is a must read.” ERIK SPOELSTRA Head Coach, Miami Heat; NBA Champion 2012, 2013