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Publisher Description


The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. 
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Health, Mind & Body
October 31
Penguin Publishing Group

Customer Reviews

tree1957 ,

it thought it would be funny

I've not been a Dilbert reader, have read some Peanuts and Bloom County over the years, but didn't like comic strips or comic books even as a child.

A philosopher co-worker mentioned Scott Adams to me, had never heard his name, had read a handful of Dilbert strips, had sort of liked the snarkiness but not enough to read more. I ended up liking Win Bigly and am planning to read more books about persuasion.

To me, the main premise, that you can't know reality, was long ago addressed by Francis Bacon, so I agreed with the book about that right at the outset. I am assuming that most of these filters and impediments described in the book would fit into categories that Bacon laid out, but maybe some wouldn't.

I would ask Adams where or if he thinks Prince Hal fits in as a persuader based on his soliloquy in Henry IV, Part 1, where he sets himself up to be able to be King later in life without suffering being set on a perfect pedestal, going from rogue to reformation, using outright manipulation of perception to yield a desired long-term result.

Something in the book, I believe it was cognitive dissonance, reminded me of watching the original Mario Bros game on Nintendo when my son was perhaps eight years old. He said he wanted to play the game, and I agreed provided we put on some ballet music at the same time. It unexpectedly turned out to be really funny because when the music was adagio, Mario was moving really slowly, doing slow and big gran jete's; however, when it was allegro, Mario was moving like lightening. Of course both were illusions because Mario moves at the same speed all the time on the screen where the actual background music is repetitive.

I ended up liking Win Bigly a lot, moreso in the middle than the beginning or end. I am against social media, think it is very nearly evil, and have never tweeted, so could only imagine all the long and interesting-sounding stories about the tweets.

Oh, and this important, I saw the book on Fox and Friends, and listened to Scott ...., say why he thought Republicans wanted to win the midterms in a surprise fashion to repeat the 2016 shock-with-disillusionment effect on the Dems because the Republicans thought election night 2016 was SO MUCH FUN!! That took me by surprise, but it took hardly more than a minute to realize that he was right! It WAS truly FUN and I have indeed relived that repeat in my mind uncountable times as a get-back for the Dems unwillingness or inability to accept and live with the reality of Trump's win. We Republicans sucked it up for eight painful years over Obama, but we didn't hit the streets to protest and tear the country to pieces.

Thanks for a great book.

ajdavis413 ,

Wasted time...

Wasted money.

racerhomie ,

Good read.

His perspective is quite unique. I believe it to be true. Good work Scott.

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