"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."
Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
· Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
· Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.
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it thought it would be funny
I've not been a Dilbert reader, have read some Peanuts and Bloom County over the years, but didn't like comic strips or comic books even as a child.
A philosopher co-worker mentioned Scott Adams to me, had never heard his name, had read a handful of Dilbert strips, had sort of liked the snarkiness but not enough to read more. I ended up liking Win Bigly and am planning to read more books about persuasion.
To me, the main premise, that you can't know reality, was long ago addressed by Francis Bacon, so I agreed with the book about that right at the outset. I am assuming that most of these filters and impediments described in the book would fit into categories that Bacon laid out, but maybe some wouldn't.
I would ask Adams where or if he thinks Prince Hal fits in as a persuader based on his soliloquy in Henry IV, Part 1, where he sets himself up to be able to be King later in life without suffering being set on a perfect pedestal, going from rogue to reformation, using outright manipulation of perception to yield a desired long-term result.
Something in the book, I believe it was cognitive dissonance, reminded me of watching the original Mario Bros game on Nintendo when my son was perhaps eight years old. He said he wanted to play the game, and I agreed provided we put on some ballet music at the same time. It unexpectedly turned out to be really funny because when the music was adagio, Mario was moving really slowly, doing slow and big gran jete's; however, when it was allegro, Mario was moving like lightening. Of course both were illusions because Mario moves at the same speed all the time on the screen where the actual background music is repetitive.
I ended up liking Win Bigly a lot, moreso in the middle than the beginning or end. I am against social media, think it is very nearly evil, and have never tweeted, so could only imagine all the long and interesting-sounding stories about the tweets.
Oh, and this important, I saw the book on Fox and Friends, and listened to Scott ...., say why he thought Republicans wanted to win the midterms in a surprise fashion to repeat the 2016 shock-with-disillusionment effect on the Dems because the Republicans thought election night 2016 was SO MUCH FUN!! That took me by surprise, but it took hardly more than a minute to realize that he was right! It WAS truly FUN and I have indeed relived that repeat in my mind uncountable times as a get-back for the Dems unwillingness or inability to accept and live with the reality of Trump's win. We Republicans sucked it up for eight painful years over Obama, but we didn't hit the streets to protest and tear the country to pieces.
Thanks for a great book.
Read this book. Become smarter.
Books are plentiful.
USEFUL books are rare.
This is a unique, fun, and useful book!