Winning Her Business Winning Her Business

Winning Her Business

How to Transform the Customer Experience for the World’s Most Powerful Consumers

    • $8.99
    • $8.99

Publisher Description

Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.

When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel:
connected to them, their brand, and their business,inspired to buy from them specifically,confident in their buying decisions, andappreciated for their business.
 Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.

GENRE
Business & Personal Finance
RELEASED
2019
March 5
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
HarperCollins Leadership
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
1.7
MB

More Books by Bridget Brennan

Why She Buys Why She Buys
2009
Gánese a la clientela femenina Gánese a la clientela femenina
2019