• $9.99

Publisher Description

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

 

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:


-- 3 Reasons People Talk About You

-- 4 Rules of Word of Mouth Marketing

-- 5 Ts of Word of Mouth Marketing

-- 6 Big Ideas: Deep Stuff That Changes Marketing Forever


Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.

 

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

GENRE
Business & Personal Finance
RELEASED
2012
May 17
LANGUAGE
EN
English
LENGTH
260
Pages
PUBLISHER
PressBox
SELLER
GasPedal LLC dba PressBox Publishing
SIZE
15.4
MB

Customer Reviews

Maticode ,

Redundant

This books was just okay. I had a tough time staying interested because a lot of it was redundant. I did learn a lot from it, but I suffered through to do so

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