Words That Sell: Persuasive Words and Phrases for Writing Smart Copy That Sells

Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Keep these lists handy the next to you craft an email or social post.


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