Words that Sell, Revised and Expanded Edition
The Thesaurus to Help You Promote Your Products, Services, and Ideas
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4,7 • 10 đánh giá
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- 12,99 US$
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- 12,99 US$
Lời Giới Thiệu Của Nhà Xuất Bản
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
Nhận Xét Của Khách Hàng
Very inspiring!
As I read this book I was inspired to create multiple sentences and paragraphs to use in the copy for ny business. I recommended this book to my bf who is also an entrepreneur and would recommend to anyone! 🤍
My go to book...
This is my go to book for business and personal writing. I've had the 1st edition on my desk for years! Being an entrepreneur, I use it all the time for proposals, blogs, ROI reports, etc!
I'm glad to have purchased the revised edition, now I have a digital/mobile copy also! So, hard copy or mobile device...I'm covered! Yeah!
Words that sell
This is a very useful book to have in business and personal use.