Words That Work Words That Work

Words That Work

It's Not What You Say, It's What People Hear

    • 3.3 • 12 Ratings
    • $10.99
    • $10.99

Publisher Description

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

GENRE
Professional & Technical
RELEASED
2007
January 2
LANGUAGE
EN
English
LENGTH
368
Pages
PUBLISHER
Hachette Books
SELLER
Hachette Digital, Inc.
SIZE
1.1
MB
AUDIENCE
Grades 8-17

Customer Reviews

raouf_ttdx ,

Iif your looking for politic info

Yes the book say it's about words that work but in reality the book mainly is about the other him sent and stories that don't have to so with work tittle I would jay that the book lives ton into about words thinking 20'4" 30% of the whole book and the rest of it is Inst stories about American and their minting

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