There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
They’ll learn how to:
-Create a brand that lets them charge what their offering are worth
-Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
-Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
-Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
-Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.
Customer ReviewsSee All
It truly is!
I absolutely Loved this book. Being a boutique photographer in this tough economy tempts you to have "sales". I learned a lot about myself and how to build my business and my brand. Thank you Sarah and Erin!