How To Write Corporate Training Materials

If you teach English in a corporate context, or are a writer looking to create bespoke materials for specific clients, this module is for you.
Drawing on twenty years of experience of writing language training materials for use in a corporate context, Even Frendo explores the issues that are unique to corporate training.
He starts with a guide to the kind of issues that writers/trainers need to discuss with the client at the beginning of a project and stresses the importance of understanding the particular needs and expectations of a company. He goes on to describe techniques for researching discourse practices within a company: for example, recording and transcribing, work shadowing, interviews and anecdote circles. He then shows how to interpret the data gathered, and feed it into the writing process.
With the help of practical tasks and case studies of materials-writing projects Evan Frendo has been involved in, this module provides an invaluable guide to producing corporate training materials that will teach the employees the English they need, and delight all the stakeholders.
This module forms part of the ELT Teacher 2 Writer training course. The training modules are designed to help you write better ELT materials, either for publication, or simply to improve the quality of your self-produced classroom materials.