The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment
"People make buying decisions emotionally and justify them logically."
That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a Seminar comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.
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This is THE book for Sales Mastery - ignore all the rest
The first rule of learning something is to make sure the person has really done it and has an honest account of it.
This book is 100% experience based and the author is very very wise. Use it like a field book.
Truly the best book on sales ever!
Each chapter you read can be put into action immediately. This book holds timeless principles that re-engage customers of today that have been scorned by the traditional sales process. Its a great read
Best book out there
This is the best sales book out there. Everyday, reliable advice that delivers results. This is fact, the strategies work.