You v. Wall Street

What you don't know can wipe you out!

On Wall Street, it is said that the bulls make money, the bears make money, but the pigs get slaughtered. What Wall Street doesn't talk about are the sharks that tread the treacherous Wall Street waters, feeding off unsuspecting investors who try to navigate through the tides of the financial ocean.

Author Dennis Herula was an apprentice stockbroker in 1976. He was trained to “get the money, get more money, get all the money” from the investing public. He learned aggressive cold-calling techniques and hard-core sales pitches, as well as product pushing – all meant to maximize the investment firm’s – not the investing public’s – bottom line. He rose through the ranks to become a stockbroker, corporate officer, and hedge fund manager for 27 years. Today, he is serving a federal prison sentence for defrauding wealthy investors. Who better to learn from?

In You v. Wall Street, you’ll learn from a knowledgeable stockbroker what goes on in closed-door sales meetings, who actually receives the hot initial public offerings, along with facts behind proprietary in-house financial products. The book will expertly guide you through the investment maze, providing you with the ammunition you’ll need to fend off the sharks and how to recognize predatory methods investment firms use. At book’s end, you’ll know how to read your monthly investment account statement to know if your investment professional in acting in your best interests. You’ll also know how to address inappropriate investment advice and unauthorized trading activity.