YouPostIt! Communicating the Value of a New Business

The director of New Business Development and Strategy at Redmas Digital, an enterprising start up, needs to write two sales e-mail templates for Redmas’ newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads), the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high skim value. He must distill a large amount of information regarding the company value proposition and company history in an engaging way.YouPostIt! is an experimental marketing company owned by Redmas Digital. The concept is simple: consumers get a chance to send physical postcards for free. Consumers log in at YouPostIt.com, upload a photo and write a short note, and then choose a border to go around the picture on the postcard (the border is a corporate logo). The business that occupies the border of the postcard assumes the cost of the postcard. Businesses have the opportunity to include coupons on the physical postcard and via an e-mail notification message after sending.The sales e-mails are to the businesses the director believes will want to pay for consumers’ postcards.