Your Character Is Your Culture

TRANSFORMED CHARACTER TRANSFORMS CULTURE

Why do most attempts at culture change fail?

Too often, they are treated as "outside-in" HR or marketing initiatives—relying on creative slogans, top-down mandates, and compliance training.

Dave Sparkman offers a different, proven path.

Drawing on the historic transformation at UnitedHealth Group, Sparkman argues that sustainable change only happens from the inside-out. It requires individuals to personally invest in company values and change how they think and work every day.

Using the powerful SPARK framework and 18 practical Trail Markers, this book provides a field-tested roadmap to move beyond "Flavor-of-the-month" programs and build a culture owned by the business and lived by the heart.

Stop launching initiatives. Start leading a movement.