Your First Business Plan, Made Simple

Have a business idea but no idea where to start?

You do not need a business degree to write a useful business plan. Your First Business Plan, Made Simple explains the essentials in plain English and breaks the process into manageable steps.

Paul Chan guides you through the questions that matter: Who are your customers? Why would they choose you? How will you reach them? What will it cost to operate—and how will your business earn money?

Inside, you will learn how to:
• Understand your strengths and identify business opportunities.
• Define your target customers and assess your competitors.
• Plan your marketing, sales and daily operations.
• Understand costs, pricing, break-even points and cash flow.
• Recognize risks and prepare practical backup plans.

Designed for first-time entrepreneurs and small business owners, this guide connects the different parts of a business so you can see how your decisions affect the whole.

The goal is to help you create more than a document. It is to help you understand your business, make informed choices and build a practical plan that fits your strengths and goals.

Start with your idea. Work through the essentials. Find your own way forward.