• $12.99

Publisher Description

Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful.

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.

GENRE
Business & Personal Finance
RELEASED
2007
September 4
LANGUAGE
EN
English
LENGTH
320
Pages
PUBLISHER
Simon & Schuster
SELLER
SIMON AND SCHUSTER DIGITAL SALES INC
SIZE
2.3
MB

Customer Reviews

RUSHDADO ,

An opinion

Honestly, when I looked at the contents list, I was exited about the name of every chapter. I said to myself that's what I need a book illustrates the relation between mental human nature and money, but after I bought it I was shocked. I didn't match my expectation. It was all about scientific terms that drive you from investing atmosphere.
If you asked me now, I'll say I would never buy it.

Nlipsandblops5432 ,

Excellent

Love the detailed information. Unique studies serve as example as to what we already believe to be true. Awesome information.

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