Your Roots are Showing; It's Not Enough to Tell People You've Changed. Brands Such As KFC and Wal-Mart May Encounter a Credibility Gap Between What They Say and What They Do Your Roots are Showing; It's Not Enough to Tell People You've Changed. Brands Such As KFC and Wal-Mart May Encounter a Credibility Gap Between What They Say and What They Do

Your Roots are Showing; It's Not Enough to Tell People You've Changed. Brands Such As KFC and Wal-Mart May Encounter a Credibility Gap Between What They Say and What They Do

Gallup Management Journal 2009, Jan 28

Gallup Management Journal
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Publisher Description

Byline: William J. McEwen Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer" Synopsis: Marketers, take note: It's not enough to tell consumers that your offerings have changed. Brands such as KFC, Wal-Mart, and Abu Dhabi may encounter a credibility gap between what they say and what they do.

GENRE
Business & Personal Finance
RELEASED
2009
January 28
LANGUAGE
EN
English
LENGTH
5
Pages
PUBLISHER
Gallup Organization
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
67.6
KB

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