Your Town: A Destination

Every business, non-profit organization, or local government is only as good as the community around them. In this beautiful full-color interactive book, you'll learn the 25 immutable - or never changing - rules to helping your community become THE destination of choice. From "Success Begins with a Good Architect" to "Parking is Not Just For Lovers" to "Sell the Rapids, Not the River," This book is a must read for anyone who plays a role in making their home town a better place to invest in, live in, and to visit. The senior economist of the prestigious Conference Board in New York called this the best book he has seen on the subject.