Zara. Global Fashion at Local Prices
-
- $16.99
-
- $16.99
Publisher Description
The Apparel Industry is segmented and a market, a lot of players are competing with their products. Zara is one of the most renowned and famous fashion icons of our time. It is not only generating the highest profit margins for organization but also is the most famous and recognized by customers in market. With some 650 stores in 50 countries, Spanish clothing retailer Zara has hit on a formula for supply chain success that works by defying conventional wisdom. This case study on Zara should explain which Internationalisation Strategies and Strategic Management Zara is using in order to compete successfully on the global market and how it is able to deliver to their customers'' global fashion at local prices.
More Books Like This
Zara: An analysis of market-orientated supply chain management in the retail fashion industry
2009
Development of a Draft Balanced Scorecard for Zara
2015
Retail Marketing Theory In Fashion Retailing Context
2014
Fashion specific challenges occurring within the supply chain and how these can be approached using Fast Fashion
2016
Fashion Marketing
2007
Fashion Supply Chain and Logistics Management
2018