Hollis Henry never intended to work for global marketing magnate Hubertus Bigend again. But now she’s broke, and Bigend has just the thing to get her back in the game...
Milgrim can disappear in almost any setting, and his Russian is perfectly idiomatic—so much so that he spoke it with his therapist in the secret Swiss clinic where Bigend paid for him to be cured of his addiction...
Garreth doesn't owe Bigend a thing. But he does have friends from whom he can call in the kinds of favors powerful people need when things go sideways...
They all have something Bigend wants as he finds himself outmaneuvered and adrift, after a Department of Defense contract for combat-wear turns out to be the gateway drug for arms dealers so shadowy they can out-Bigend Bigend himself.
“Zero History is [Gibson’s] best yet, a triumph of science fiction as social criticism and adventure.”—BoingBoing.net
Opposing forces contend violently over what are in the end ephemeral trivialities, the minutiae of modern fashion, in Gibson's quirky tale of 21st-century brand positioning. The attention of eccentric financial genius Hubertus Bigend, seen previously in Pattern Recognition and Spook Country, has landed on military fashion, a field he believes is immune to the vagaries of the market. When an unusual pair of mil-chic trousers raises the possibility that the anonymous designer is copying Bigend's new obsession, Bigend dispatches his team of talented amateurs to investigate the source of the suspiciously au courant trousers. Bigend's competition turns out to be none other than Michael Preston Gracie, an ex-military officer whose unwarranted self-confidence is rivaled only by his ruthlessness. Gibson's style has become even more distilled, more austere, since his science fiction days. Inanimate objects and, in particular, the brands of those objects, are more fully illuminated than the characters using those brands.
Another well described world of a great story.
The best of Gibson's trilogy. Secret Branding at it's best. Strangely, Gibson says you can actually start with this volume rather than end with it....
Could not put it down
Could not put it down!