Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Bringing the Soul Back to Marketing

Vincent Jeseo & Juliann Allen

Welcome to The New Normal: Life After The Chaos

Vincent Jeseo & Juliann Allen

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Bruna Jochims & Juliann Allen

Celebrating the Past and Future of Marketing and Discovery with Social Impact

Juliann Allen, Bruna Jochims & Shuang Wu

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Felipe Pantoja & Shuang Wu

Enlightened Marketing in Challenging Times

Felipe Pantoja, Shuang Wu & Nina Krey

Marketing Opportunities and Challenges in a Changing Global Marketplace

Shuang Wu, Felipe Pantoja & Nina Krey

Finding New Ways to Engage and Satisfy Global Customers

Patricia Rossi & Nina Krey

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Nina Krey & Patricia Rossi

Marketing Transformation: Marketing Practice in an Ever Changing World

Patricia Rossi & Nina Krey