Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
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- USD 149.99
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- USD 149.99
Descripción editorial
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
Más libros de Francisco J. Martínez-López, Luis F. Martinez & Philipp Brüggemann
Advances in National Brand and Private Label Marketing
2023
Advances in Digital Marketing and eCommerce
2023
Social Media Monetization
2022
Advances in Digital Marketing and eCommerce
2022
Advances in National Brand and Private Label Marketing
2022
Advances in National Brand and Private Label Marketing
2021
Otros libros de esta serie
Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability
2024
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management
2024
Finance, Economics, and Industry for Sustainable Development
2024
Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption
2024
Strategic Innovative Marketing and Tourism
2024
Recent Advancements in Tourism Business, Technology and Social Sciences
2024