AN EMPIRICAL INVESTIGATION
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- USD 39.99
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- USD 39.99
Descripción editorial
Over the past several years, colleges and universities have struggled in the face of an increasingly challenging
environment. A difficult economic situation on national and local levels, combined with increasing competition on a
global basis, has exposed the weaknesses inherent with the traditional marketing approaches employed by the higher
education sector. As a result, colleges and universities, realizing the need for an effective strategic posture, are
turning to branding and brand management in order to develop competitive advantage and sustainable success.