Decision-making for New Product Development in Small Businesses Decision-making for New Product Development in Small Businesses
Routledge Advances in Management and Business Studies

Decision-making for New Product Development in Small Businesses

    • USD 52.99
    • USD 52.99

Descripción editorial

What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn.

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2018
7 de diciembre
IDIOMA
EN
Inglés
EXTENSIÓN
180
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
7.9
MB

Otros libros de esta serie

Consumer Packaging Strategy Consumer Packaging Strategy
2022
Personal Branding in the Knowledge Economy Personal Branding in the Knowledge Economy
2022
Distress Risk and Corporate Failure Modelling Distress Risk and Corporate Failure Modelling
2022
Management Education and Automation Management Education and Automation
2021
Family Business and Management Family Business and Management
2022
Reframing Mergers and Acquisitions around Stakeholder Relationships Reframing Mergers and Acquisitions around Stakeholder Relationships
2022