From One Author To Another: Marketing Advice For Self-Publishing Writers

Assembling helpful marketing advice and guideposts for promoting your self-published writings often appears like a trek through a cloistered forest. The industry is so relatively new that there is minimal precedent to draw upon and few established strategies guaranteeing success. The self-publishing industry is an evolving landscape of financial and exposure promise supplanting a formerly rigid and longstanding business model currently crumbling and fragmenting. Each writer becomes a trailblazer.

Self-publishing is not a competition. There is no finishing tape. Writing has no retirement age. You may construct literature, profiles or lifestyle text until you can no longer lift a pen or tap a keystroke.

You may not become an acknowledged success within your lifetime. The elemental act of writing, completing a manuscript and publishing however is achievement. Many individuals claim that they are writers without following up by actively composing. Within our often-sedentary universe of spectators, there still exist niches for fresh voices and visions.

The marketing advice offered is sourced straight from personal experience. The articulation and explanation process is still being shaped and refined, just as the influence of the Internet upon the publishing industry remains fluid. My observations are neither self-serving nor ego driven. I want you to succeed as an author on your terms. I hope that I may contribute towards your continued productivity.

Whatever pathway you embark upon, keep your creative output continuous. Marketing is an important element in the process, but ultimately, your output is the measurement. Self-publishing may become the best tool to amplify your message.

EDITION CONTENT:

The Essential Economics of the Printing Industry
Financial Realities Behind Being Published
Calculating Compensation
The Uncertain State of the Traditional Publishing Industry
Emerging Online Reading Habits
Why Self Publishing Makes Economic Sense

A Fresh Dependency and Integration of Social Media
Maximizing Your Social Media Exposure and Reach
Content Community Websites Including TikTok, YouTube, X, Instagram and Pinterest
Social Networking Websites
Weblogs and Blogs

A Writer’s Website
Determining Philosophy, Theme, Design, and Content
Website Building Programs and Accompanying Services
Recruiting Designers, Software and Template Module Layouts
Personalizing Your Public Face and Appeal

Drawing Traffic to Your Social Media Pages and Website
Qualifying Your Visitor Traffic
Listing and Ranking on Popular Search Engines and Indexes
Purchasing Website Traffic

Cultivating Revenue Streams
Amazon and Kindle Direct Publishing
Submitting Electronic and Bound Book Manuscripts
Important Author Marketing and Promotional Programs
Advertising Strategies on Amazon
Keywords, Bidding Tactics and International Marketplace Access
Barnes and Noble, Google Books, Smashwords as Sales Outlets

Cultivating Media Exposure and Targeting Email Marketing
The Realities and Strategies Behind Email Marketing
Press Release Submission Guidelines and Cultivating Contacts
Mailing Lists and Permission Based Email

Book Marketing and Publishing Services
The Realities Behind Publishing Industry Soliciting Services
What Book Marketing Services Do and Don’t Provide
Maintaining Publishing Ownership Rights

Artificial Intelligence (AI) Authoring
Technological Innovation and Free Speech or Piracy?
Future Concerns Regarding the Direction of Unregulated Technology

Print and Electronic Media Book Editors
The Importance of Cultivating Positive Book Reviews

Internet Publishing and Website Directory of Services