Innovation in the Cultural and Creative Industries Innovation in the Cultural and Creative Industries

Innovation in the Cultural and Creative Industries

    • USD 144.99
    • USD 144.99

Descripción editorial

Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2019
4 de diciembre
IDIOMA
EN
Inglés
EXTENSIÓN
224
Páginas
EDITORIAL
Wiley
VENDEDOR
John Wiley & Sons, Inc.
TAMAÑO
1.9
MB

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