![Martin Hardware: Customer Service in the Real World](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Martin Hardware: Customer Service in the Real World](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
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Martin Hardware: Customer Service in the Real World
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- USD 0.99
Descripción editorial
When a “big box” hardware and home improvement store opened in northern Houston, only three and a half miles from Martin Hardware, local residents shook their heads and forecast the old store’s closure. After all, how could a 67-year-old hardware in an old converted barn compete in pricing and advertising against such a Goliath?
But something funny happened on the way to the pity party: Martin Hardware defied the gloomy forecasts. In a short (1,500 word) magazine article, here’s how they did it.