Smarketing Smarketing

Smarketing

How to Achieve Competitive Advantage through Blended Sales and Marketing

    • USD 34.99
    • USD 34.99

Descripción editorial

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2018
3 de octubre
IDIOMA
EN
Inglés
EXTENSIÓN
248
Páginas
EDITORIAL
Kogan Page
VENDEDOR
Kogan Page Limited
TAMAÑO
3.7
MB

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