The Art of the Pitch: Be Convincing and Succeed in your Deals

Whatever you desire, make a pitch!

We all pitch every day, whether it's to convince a client of the value of an idea, secure finance, energise a team for a project, or even bargain a pay raise.

Here, john miller describes the strategy he used to attract more than $400 million in investment. It describes how the brain makes judgements, responds to a pitch, and how it is possible to stand out. It is based on the most recent developments in neuroscience.

Get the other person's attention by bringing up something fresh, fun, and encouraging.

•Executives' method for seizing control of the exchange
•How to make a good pitch: 6 steps
•How to use the push/pull technique to make your listener feel as though he could miss an opportunity
•All the tools to avoid locking yourself into a plaintiff's position