Academy of Marketing Studies Journal Books

Critical Factors Promoting Customer Loyalty to Smartphone and Mobile Communications Service Providers. Critical Factors Promoting Customer Loyalty to Smartphone and Mobile Communications Service Providers.
Critical Factors Promoting Customer Loyalty to Smartphone and Mobile Communications Service Providers.
2011
Negotiating Successfully in Cross-Cultural Situations (Company Overview) Negotiating Successfully in Cross-Cultural Situations (Company Overview)
Negotiating Successfully in Cross-Cultural Situations (Company Overview)
1998
Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value. Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value.
Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value.
2011
Market Orientation Toward Various Customer Groups in Business Schools. Market Orientation Toward Various Customer Groups in Business Schools.
Market Orientation Toward Various Customer Groups in Business Schools.
2005
Developing a Multi-Item Measurement Scale for Developing Teenagers' Involvement in Reality Television. Developing a Multi-Item Measurement Scale for Developing Teenagers' Involvement in Reality Television.
Developing a Multi-Item Measurement Scale for Developing Teenagers' Involvement in Reality Television.
2011
An Evaluation of the Marketing Strategies of Nigerian Insurance Companies. An Evaluation of the Marketing Strategies of Nigerian Insurance Companies.
An Evaluation of the Marketing Strategies of Nigerian Insurance Companies.
2001
Tellers Versus Technology in Overall Consumer Satisfaction with Banking Services. Tellers Versus Technology in Overall Consumer Satisfaction with Banking Services.
Tellers Versus Technology in Overall Consumer Satisfaction with Banking Services.
2008
The Effects of Source Choice on Word-Of-Mouth Communication Influence. The Effects of Source Choice on Word-Of-Mouth Communication Influence.
The Effects of Source Choice on Word-Of-Mouth Communication Influence.
2011
Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment. Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment.
Sales Representatives' Perceptions of the Effectiveness of Relationship Building Activities with Members of a Segment.
1999
A Study on Customer Satisfaction, Service Quality and Company Image: An Empirical Analysis (Report) A Study on Customer Satisfaction, Service Quality and Company Image: An Empirical Analysis (Report)
A Study on Customer Satisfaction, Service Quality and Company Image: An Empirical Analysis (Report)
2001
Matching Sales Management Behavior with Organizational Strategy (Manuscripts) Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
2001
The Consumer Satisfaction/Dissatisfaction Process: The Context of Joint Or Syncratic Decision-Making. The Consumer Satisfaction/Dissatisfaction Process: The Context of Joint Or Syncratic Decision-Making.
The Consumer Satisfaction/Dissatisfaction Process: The Context of Joint Or Syncratic Decision-Making.
2004
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses. Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
2004
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey) Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
1999
Determinants of Sales Person Adaptability (Survey) Determinants of Sales Person Adaptability (Survey)
Determinants of Sales Person Adaptability (Survey)
1997