Five Must-Do Franchise Support Tactics: Regionalized Franchisee Leadership Makes It Easier and Quicker to have Immediate and Constant Insight Into Your Organization
2011
Six Principles for Winning the Sales Growth Challenge: Advertising Still has Its Place in a Marketer's Quiver, But Four Walls and Neighborhood Marketing Techniques are Waxing While the Once-Central Importance of Mass-Media is Waning (A Franchising World Reprint Classic from December 2006)
2008
Establishing and Maintaining an Effective Franchise Relationship: It All Begins with Establishing a Corporate Culture of Respect and Commitment (FW FOCUS: FRANCHISE RELATIONS 101)
2008
Selling Franchises Online: Demystifying the Process: Creating a "Microsite" Dedicated to Franchise Sales is a Wise Move for Franchisors (International Franchise Association's 2011 Supplier Source Book)
2010
The Challenges of Long-Lived Brands: Long-Lived Brands Face a Number of Special Challenges if They Want to Continue to Grow, As Well As be Profitable and Stay in Business (Fw Focus: Management & Operations)
2008
Green Conventions: How to Plan Great Meetings and Help the Environment (FW Focus: Management & Operations)
2008