Five Must-Do Franchise Support Tactics: Regionalized Franchisee Leadership Makes It Easier and Quicker to have Immediate and Constant Insight Into Your Organization Five Must-Do Franchise Support Tactics: Regionalized Franchisee Leadership Makes It Easier and Quicker to have Immediate and Constant Insight Into Your Organization

Five Must-Do Franchise Support Tactics: Regionalized Franchisee Leadership Makes It Easier and Quicker to have Immediate and Constant Insight Into Your Organization

Franchising World 2011, Jan, 43, 1

Franchising World
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Publisher Description

A highly successful, energized group of franchisees is critical to the success and growth of any brand. When franchisees are seeing their desired results through the help of an active and engaged franchise support system, their success becomes contagious and begins to create "brand evangelists" to further drive growth in the brand. These brand evangelists promote your brand for you-they assist in selling franchises, driving increases in system-wide sales and in decreasing store closings and transfers. Their attitude becomes infectious, thereby spreading their success throughout the entire system. But this brand enthusiasm is not created overnight. It is developed and nurtured only by providing ongoing, effective franchisee support. The following are the five key components of a first-class franchise support system:

GENRE
Business & Personal Finance
RELEASED
2011
1 January
LANGUAGE
EN
English
LENGTH
7
Pages
PUBLISHER
International Franchise Association
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
69.8
KB

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