B2B Brand Management B2B Brand Management

B2B Brand Management

Philip Kotler & Waldemar Pfoertsch
    • $44.99
    • $44.99

Publisher Description

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

GENRE
Business & Personal Finance
RELEASED
2006
22 September
LANGUAGE
EN
English
LENGTH
373
Pages
PUBLISHER
Springer Berlin Heidelberg
SELLER
Springer Nature B.V.
SIZE
2
MB

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