Don't Let Your Next Product Launch Fail More Books Like This
The Product Manager's Handbook 4/E
2011
Kellogg on Marketing
2010
Sales Management That Works
2021
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
2017
CustomerCentric Selling, Second Edition
2010
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
1999
Lean Selling
2015
Tilt
2013
Strategy from the Outside In
2010
Creating and Delivering Your Value Proposition
2009
Disciplined Entrepreneurship
2013
Strategic Marketing Management, 9th Edition
2018
Sales and Marketing the Six Sigma Way
2006
Rethinking Sales Management
2011
Strategic Marketing Management: The Framework
2019