Eating Disorders and Advertising Effects: An Exploration. Eating Disorders and Advertising Effects: An Exploration.

Eating Disorders and Advertising Effects: An Exploration‪.‬

Academy of Marketing Studies Journal 2004, Jan, 8, 1

Academy of Marketing Studies Journal
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Publisher Description

ABSTRACT The purpose of this manuscript is to describe a study designed to furnish insights into various relationships between advertising and anorexia nervosa and bulemia among university students. The inquiry measured self image and ideal self image and correlated these assessments to the occurrence of the eating disturbances and to measures of advertising and merchandising. The results led to a number of recommendations for marketers who choose to assist in preventing and abating eating disorders.

GENRE
Business & Personal Finance
RELEASED
2004
1 January
LANGUAGE
EN
English
LENGTH
27
Pages
PUBLISHER
The DreamCatchers Group, LLC
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
265
KB

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