H2H Marketing H2H Marketing
Springer Business Cases

H2H Marketing

Case Studies on Human-to-Human Marketing

Philip Kotler and Others
    • $154.99
    • $154.99

Publisher Description

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

GENRE
Business & Personal Finance
RELEASED
2023
18 July
LANGUAGE
EN
English
LENGTH
232
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
38
MB

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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
2017
Marketing 4.0 Marketing 4.0
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2016

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