Marketing 4

Marketing 4

By Patrick Bunker

How to Create an Effective Sales Letter for your Product or Service that Generates Sales in Addition to Improving your Customers Lives

The sales letter is one of the most valuable tools a marketer can use when it comes to selling their product or service. The sales letter is essentially an advertisement for your product or service. Only it is different from the common conception of an advertisement in the way that it presents information.
An effective sales letter will make your customers curious and then provide them with information in regards to what they are curious about. If you do this right, your sales letter will look more like a useful article than the typical advertisement that is trying to sell something. The strategies that are outlined in this book will enable anyone to make an effective sales letter.
This is the fourth volume of the marketing series. This series was designed to provide any ordinary person with the tools they need to market their product or service. Many people are unable to afford to hire someone to do their marketing for them. In addition to this, advances in technology have made it so anyone can have access to the same channels that used to be exclusive to corporations and big business.
This series was created with the hope that its readers use the information they will learn in an ethical way. Some people use marketing techniques to deceive or trick their customers so they can make a sale. This is very bad for business because it is only a matter of time before your customers find out that your product or service does not live up to their expectations.