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Naming Rights for Office Buildings: Putting a Price on Prestige
The Real Deal 2008, Oct 3
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- $5.99
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- $5.99
Publisher Description
Byline: Sarah Ryley Right now, the naming rights to so many high-profile buildings are up for grabs that the clique of elite companies branding the city's skyline could be due for a shakeup. That is, if the new names actually stick.
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