Patient Satisfaction: Focusing on "Excellent".
Journal of Healthcare Management 2009, March-April, 54, 2
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Publisher Description
EXECUTIVE SUMMARY In an emerging competitive market such as healthcare, managers should focus on achieving excellent ratings to distinguish their organization from others. When it comes to customer loyalty, "excellent" has a different meaning. Customers who are merely satisfied often do not come back. The purpose of this study was to find out what influences adult patients to rate their overall experience as "excellent." The study used patient satisfaction data collected from one major academic hospital and four community hospitals.
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