Summary of Nir Eyal & Ryan Hoover's Hooked

Excerpt From Summary of Nir Eyal & Ryan Hoover's Hooked



#1



Companies are learning to master novel tactics to stay relevant in users’ minds. Amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create.



#2



Companies that form strong user habits enjoy several benefits to their bottom line. These companies attach their product to internal triggers. As a result, users show up without any external prompting.