The Platinum Rule: Do Unto Others as They'd Like Done Unto Them

In business, many people follow the golden rule. But treating people the way we'd like to be treated can turn off clients or colleagues with different needs, wants, and hopes.

The Platinum Rule shows you how to do unto others as they'd like done unto them. You'll discover the four basic business personalities and how to handle them in ways that put them at ease - the key to stronger career prospects, higher productivity, improved customer relations, and fewer conflicts. Those who use The Platinum Rule see people differently, understand them better, and deal with them in ways that turn every encounter into a win-win situation.