Design Brief A Complete Guide - 2021 Edition

Do you believe there is a design-gap in innovation and is design important for innovation?

How frequently do other organizations add environmental sustainability in design briefing?

What aspects of the product or branding can be used as a starting point for the design?

What in your design related to the programming you created with your pseudocode?

What type of balance has the designer achieved if elements have equal weight to the eye?

Where and when could your product be eaten – how would you design the ideal packaging?

Why must the purpose of the robot be factored into the design/implementation of sensors?


This Design Brief Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Design Brief challenges you're facing and generate better solutions to solve those problems.


Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Design Brief investments work better.



This Design Brief All-Inclusive Self-Assessment enables You to be that person.



INCLUDES all the tools you need to an in-depth Design Brief Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Design Brief maturity, this Self-Assessment will help you identify areas in which Design Brief improvements can be made.



In using the questions you will be better able to:



Diagnose Design Brief projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.



Implement evidence-based best practice strategies aligned with overall goals.



Integrate recent advances in Design Brief and process design strategies into practice according to best practice guidelines.



Using the Self-Assessment tool gives you the Design Brief Scorecard, enabling you to develop a clear picture of which Design Brief areas need attention.



Your purchase includes access to the Design Brief self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.