Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior (Fan Behavior) (Report‪)‬

Measuring Core Facets of Motivation for Sport Event Attendance Sport event attendance represents a significant aspect of leisure and recreation in many countries. Few hedonic consumptive experiences create greater interest and investment than watching competitive sports (Baade, 2003; Pons, Mourali, & Nyeck, 2006). In 2005-06, 10.5 million Australians over the age of 15 participated in organized sport and physical recreation (Australian Bureau of Statistics, 2007a). Furthermore, 7.1 million Australians over the age of 15 attended at least one sport event (Australian Bureau of Statistics, 2007b). These numbers reflect the large audience in place for sport organizations; however, the demand for spectator sport can fluctuate and fragment due to market forces (Andreff & Szymanski, 2006), while competition among mass entertainment sport in Australia has increased.