Crossing the Chasm Crossing the Chasm

Crossing the Chasm

Marketing and Selling Technology Project

Geoffrey A. Moore
    • 3.6 • 69 Ratings
    • $14.99
    • $14.99

Publisher Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

GENRE
Business & Personal Finance
RELEASED
2009
March 17
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
HarperCollins e-books
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
1.1
MB

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