Crossing the Chasm
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3.9 • 37 Ratings
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- $3.99
Publisher Description
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
GENRE
Business & Personal Finance
NARRATOR
MC
Mike Chamberlain
LANGUAGE
EN
English
LENGTH
09:45
hr
min
RELEASED
2012
December 11
PUBLISHER
Harper Business
SIZE
399.6
MB
Customer Reviews
MikeReviewing
,
2006 Edition Woefully Out of Date
The audiobook is still the old edition. Many examples of companies people today have never heard of. Better off reading the new edition from 2014.
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