The Expectation Effect
How Your Mindset Can Change Your World
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- R$ 72,90
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- R$ 72,90
Descrição da editora
“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.”
—Daniel Pink, New York Times bestselling author of When, Drive, and To Sell Is Human
A journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you
What you believe can make it so.
You’ve heard of the placebo effect and how sugar pills can accelerate healing. But did you know that sham heart surgeries often work just as well as placing real stents? Or that people who think they’re particularly prone to cardiovascular disease are four times as likely to die from cardiac arrest? Such is the power and deadly importance of the expectation effect—how what we think will happen changes what does happen.
Melding neuroscience with narrative, science journalist David Robson takes readers on a deep dive into the many life zones the expectation effect permeates. We see how people who believe stress is beneficial become more creative when placed under strain. We see how associating aging with wisdom can add seven plus years to your life. People say seeing is believing but, over and over, Robson proves that the converse is truer: believing is seeing.
The Expectation Effect is not woo-woo. You cannot think your way into a pile of money or out of a cancer diagnosis. But just because magical thinking is nonsense doesn’t mean rational magic doesn’t exist. Pointing to accepted psychology and objective physiology, Robson gives us the practical takeaways we need to improve our fitness, productivity, intelligence, and happiness. Any reader who wants to take their fate into their own hands need only pick up this book.
PUBLISHERS WEEKLY
Journalist Robson (The Intelligence Trap) takes a comprehensive if dry look at the effects expectations can have on longevity, fitness, intelligence, and stress management. He explains that the brain, which he calls a "prediction machine," constantly analyzes people's own beliefs and expectations, and accordingly initiates changes, including physiological ones, as a result. As a counter to the many "pseudoscientific" self-help books about the power of expectations (most notably, The Secret), Robson investigates the "expectation effect" through peer-reviewed experiments and studies. In one, WWII soldiers who were told they were receiving a painkiller prior to surgery were actually given a saline injection; the placebo had a 90% efficacy rate. Elsewhere, the author cites studies of people who imagined they were lifting a heavy object and saw an 11% boost in their strength, and of people who have a sunny perspective on aging tending to live 7.5 years longer than those who have a pessimist outlook. Robson offers advice at the end of each chapter to help readers make the most of their lives by changing their expectations (for example, using visualization strategies to reduce anxiety), but while there are plenty of valuable takeaways, the bland prose doesn't do the book any favors. Still, it's a fine place to start for readers interested in the power of the mind.
