• $25.99

Publisher Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

GENRE
Business & Personal Finance
NARRATOR
MC
Mike Chamberlain
LENGTH
09:45
hr min
RELEASED
2012
December 11
PUBLISHER
HarperAudio
LANGUAGE
EN
English
SIZE
399.6
MB

Customer Reviews

AndPilot ,

Great info in boring way.

Pros: a lot of valuable info, business advice and marketing strategies overview.
Cons:
- outdated all the examples are from early 90s might be great to learn the history of innovations :-)
- it’s difficult to stay focused on the topic for longer than 15-20 minute, the reader is very monotonic.

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