Start with Why: How Great Leaders Inspire Everyone to Take Action (Unabridged‪)‬

    • 4.3 • 160 Ratings
    • $21.99

    • $21.99

Publisher Description

The inspirational bestseller that ignited a movement and asked us to find our WHY

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Business & Personal Finance
Simon Sinek
hr min
September 5
Penguin Audio

Customer Reviews

Grizz8765434561838 ,

Good but redundant

Talks about Apple a lot

shortcircuit_123 ,

Sold on Why! Now I’m reading his next book.

I’m surprised I never read this book till now - what a breath of fresh air, and just what I need to apply to my design studio - Rayvn Design. I’m now reading / listening to his next book “Find Your Why” 👍🏼

andrew1536 ,

ho hum

bought this audiobook on the recommendation of a good friend. I’m sure it might be useful to some, but I found it full of clichés, generalizations, and tiring to listen to—the author narrated his own book, and his style of accentuation and emphasis on words is a bit overdone. would’ve been better to hire a professional narrator in my opinion. despite all this I do find the occasional insight, and so I’ll probably finish listening.

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