The Marketing Firm, Volume I The Marketing Firm, Volume I
2025
The Marketing Firm, Volume II The Marketing Firm, Volume II
2025
The Continuum of Consumer Choice The Continuum of Consumer Choice
2024
The Theory of the Marketing Firm The Theory of the Marketing Firm
2021
Perspectives on Consumer Choice Perspectives on Consumer Choice
2016
Consumer Behaviour (RLE Consumer Behaviour) Consumer Behaviour (RLE Consumer Behaviour)
2014