Consumer Behaviour (RLE Consumer Behaviour) Consumer Behaviour (RLE Consumer Behaviour)
Routledge Library Editions: Consumer Behaviour

Consumer Behaviour (RLE Consumer Behaviour‪)‬

A Practical Guide

Gordon Foxall
    • $99.99
    • $99.99

Publisher Description

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

GENRE
Business & Personal Finance
RELEASED
2014
December 5
LANGUAGE
EN
English
LENGTH
210
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
990.6
KB

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